SLT Digital Info Services (Private) Limited (SLTDS) is a wholly-owned subsidiary of Sri Lanka Telecom PLC (SLT), the pioneering ICT solutions provider in Sri Lanka. The company was formerly known as SLT Publications (Pvt) Limited (SLTPL) where it published the traditional telephone directory for a period spanning over 15 years as the flag-bearer and only publisher of telephone directories in Sri Lanka under the brand name of ‘SLT Rainbow Pages’. SLTPL evolved into SLTDS, with a much greater vision than simply creating an electronic version of the traditional directory.

At present, SLT Digital Info Services (Private) Limited has undergone a series of transformational steps to focus on the business transition and digital transformation. Through this, the company is continuing to grow by diversifying the business through new innovative business models, sustainable partnerships, provision of specialized Sri Lankan business information, digital marketing, directory information publishing as well as event management and activation services in order to become the largest and most preferred marketing partner for the business community in the country. The company’s purpose is to make a positive impact on the national economy, society and the environment as a trustworthy, reliable, cost-effective and efficient marketing partner to accelerate the country’s digital transformation.

In addition to the traditional directory publishing, the company’s product portfolio has evolved into a full suite of digital marketing solutions for small and medium scale businesses such as website creation, management of social media brand pages, search engine optimization (SEO), search engine marketing (SEM), content marketing, contact centre services, email & SMS marketing, directory CD, e-directory as well as event management and activations. This will ensure that the evolving needs of the people of Sri Lanka are addressed through the fastest growing technology.

During the period, SLTDS also made all the necessary management assessments including; market study, competitor analysis, competitive analysis, research, planning and strategizing to launch ‘SLT MUVE’. SLT MUVE is an initiative to conduct sharing economy business modules by SLTDS with a foreign collaboration. In the first phase ‘SLT MUVE’ intends to enter Sri Lankan market with a mobile app based smart transport service through the implementation of technological innovation.