‘SLT Digital Marketing’ new agency will focus to boost SMEs in post-COVID-19 era
25th November, 2020
SLT Digital Info Services (Pvt) Ltd. (SLTDS), a fully-owned subsidiary company of Sri Lanka Telecom PLC.(SLT) launching a full-service digital marketing arm, to provide solutions for the complex omnichannel needs of the Government sector, SME and large business organizations. The business directories and marketing services provider has been on its own digital transformation in recent years. And SLTDS is looking to achieve a considerable digital services revenue share from its revenue mix.
With a wide range of digital marketing and advertising services, SLTDS help clients create a well-rounded-up story in order to fulfill their business goals. SLTDS team consists of people with various expertise and interests, providing solutions to great number of projects behind us. Along those projects comes great experience but knowledge as well in the field of advertising and marketing including strategizing, planning and execution of content development, production support, website development & maintenance, e-commerce website development, mobile optimization, SEO/SEM, improved search capabilities, digital marketing, social media advertising and public relations.
“When we look at ‘Market drivers’ for our Digital services portfolio, is greatly benefitted by the factors such as booming Internet & digital economy, growing number of Internet users, improved mobile penetration, primarily mobile centric services offered by the public and private sector organizations, rising commerce sector, fast-growing Internet economy and exponentially growing Digital Literacy” said Mr. Malraj Balapitiya, CEO of SLTDS.
“Embracing innovation is simply having the opportunity to change your story. With all the tools and platforms available, particularly in small and medium businesses, you have an opportunity to tell your story,” he further added.
Social & Digital media advertising, Web development & Maintenance and Data analytics aims to help Sri Lankan small and medium businesses increasingly seek new ways to tap into digital marketing to better tell their stories.
Commenting on performance, Mr Upul Manchanayake, GM (IT & Operations) of SLTDS said, “We are really happy witness the positive performance of the newly established digital advertising unit as it has been able to deliver on commitment to be PAT positive during the first year itself while securing notable clients and continuing in 2020/21 and having new partnerships with stakeholders including creative teams. Moreover, the freelance team has been strengthened and when it comes to product innovation, services in e-commerce web solutions, creative agency offerings for content strategy and creative insight have been expanded.”
Today SMEs & Enterprises are getting up to speed with digital mechanisms such as websites, social media and search engine marketing, most lack the data analytics and insights capabilities to get the best value from these activities.
“With our digital marketing solutions, we are able to bring infinite opportunities to our clients by using digital advertising options. Our highly skilled team is able to consult any business the way to digitize the customer purchase funnel by enabling them to get online. Also through our solutions, we enable our clients to introduce digital platforms enabling B2B & B2C e-commerce to strengthen post-covid19 economic activities”, said Mr Duminda Chandrasiri, Head of Digital Business Operations of SLTDS.
Especially in a post-COVID19 era, the new agency believes that Digital & Social media capabilities have given small and medium businesses in Sri Lanka an unparalleled opportunity to tell their story by interacting with both their local and global clients. And SLTDS, the digital agency allowing innovation to flourished by focusing on customer behavior in this new normal.
SPECIAL RECOGNITION AWARD TO SRI LANKA TELECOM AT THE SRI LANKA PRINT AWARDS 2020 - NATIONAL PRINT CONFERENCE
1st June, 2020
“SLT RAINBOW PAGES” - The national Business Directory being one of the largest contributor to the Printing industry in Sri Lanka and for printing and publishing the Single largest book for the last 15 years.
“SLT RAINBOW PAGES” had a humble beginning in 2002 to comply with license conditions stipulated according to the Telecom Act. From the year 2002 up to date, valuable foreign currency that would have drained overseas had been saved within the country. By starting printing process locally, opportunity created for local businesses and employment generation had taken place.
SLT Rainbow Pages, The National Business Directory published by SLT Digital Info Services (Pvt) Ltd (SLTDS) has been recognized by the Sri Lanka Association of Printers (SLAP) as the major contributor in the printing industry, especially in terms of producing the single largest print order for a single publication, annually for over 15 years using Sri Lankan expertise and capabilities. Sri Lanka Print Awards 2020 - National Print Conference was held in March, 2020 at the BMICH.
Sri Lanka Association of Printers (SLAP) is the authoritative body representing the interests of the printing community in Sri Lanka. SLAP’s mission is to enrich the passage and growth of Printing, Packaging, Graphic and Media Industries in Sri Lanka equipped with the evolving technological advancements, skillful core competencies and talent for innovation creating modern trends.
The SLT Rainbow Pages Business Directory holds the unique position of being Sri Lanka’s only National Business Directory featuring over 6000 business organizations over 1300 product and service categories and it represents all the economic sectors including government institutions and religious places.
Apart from the ‘print’ version, this directory information base can be accessed via a range of cutting-edge ‘digital directory products’ such as rainbowpages.lk, Mobile optimized website, Mobile App, Directory CD and the 24-hr Call Centre service (SLT 1212 & Mobile 444), which have been introduced to address the evolving needs of people and organizations.
Also, the government has recommended to all government institutions to call quotations from the suppliers registered in the SLT Rainbow Pages National Business directory published annually by SLT Digital Info Services (Pvt) Ltd, a fully-owned subsidiary of Sri Lanka Telecom PLC, when procuring goods and services.
Mr. Malraj Balapitiya, Chief Executive Officer, SLT Digital Info Services (Pvt) Ltd, stated that, “Even in the internet dominated world, ‘SLT Rainbow Pages’ still continues to be in the business of connecting businesses with customers locally as well as globally with continued improvements and value creation. We still see the potential in producing National Business Directory information as a service to businesses and its users. In order to meet the demand for modern day business information, we have made every possible effort to improve the accessibility to the SLT Rainbow Pages information base.”
SLT Rainbowpages.lk brings the ‘Power of True Local Search’ to boost businesses in the post Covid-19 era.
29th May, 2020
- Find out essential items with the fastest True Local Search
- Greater exposure, wider reach for business listings
- Gain highest exposure for advertisers
SLT Digital Info Services (Pvt) Ltd (SLTDS), the Digital Marketing and Directory Information Services arm of Sri Lanka Telecom PLC (SLT), is proud to announce that its SLT RAINBOW PAGES (RBP) national business directory information search facility has been improved tremendously both in online and offline mediums. As a result of the technological advancement in local search capabilities while complying with global search engine standards, www.rainbowpages.lk is quite able to achieve around 10,000 daily online purposeful searches or daily visits and around 100 numbers of concurrent searches running at every single minute as real-time searches. The printed version of RAINBOW PAGES shows its continuous sustainability by maintaining the trust of its advertisers, improved business information and accessibility, adding more and more product & service classifications and most importantly enabling every listing on the printed version to feature them in the online version as an added value for advertisers’ investments.
In order to become the largest and most preferred marketing partner for the business community in the country over the past years, SLT RAINBOW PAGES, the national telephone directory, has evolved into different mediums to ensure that information is accessible from wherever you are, at the time you want it, in the manner you want it. This info-rich directory is available on multiple mediums: print, web, e-directory which is available on CD, 24-hour call centre and mobile app.
“At present, SLTDS has formed a fully-fledged digital marketing solutions arm to build its valued customers' online presence by creating websites and a host of digital and social media advertising solutions. The company also provides Search Engine Optimization (SEO) services including analytics services to help grow online presence of businesses and create more opportunities for them. With a wide range of digital marketing services, we are committed to empowering citizens of Sri Lanka to enjoy a comfortable lifestyle with modern facilities at competitive prices. As such, I invite entire business community to get onboard our multi-channel platform” said Mr. Malraj Balapitiya, CEO of SLT Digital Info Services (Pvt) Ltd.
SLTDS provides the advantage of the high SEO ranking of its website www.rainbowpages.lk to help boost businesses that have already been listed in local search results. Through this initiative, all the RBP listed customers are empowered to build trust of their customers by adding certifications and images of their products and services.
SLT RAINBOW PAGES (both print & online) is a very comprehensive and informative guide rather than a mere telephone directory; thus it helps people arrive at right decisions efficiently. Over 6000 business organizations including the blue chip companies in Sri Lanka have trusted SLT RAINBOW PAGES to convey their message to consumers and millions of people access SLT RAINBOW PAGES globally to fulfill their directory information needs. As the only National Business Directory in Sri Lanka, SLT RAINBOW PAGES helps create over a million of business-to-business (B2B), business-to-government (B2G) and business-to-consumer (B2C) transactions annually.
“Unleashing the power of True Local Search”
SLT Digital Info Services Releases the Latest Rainbow Pages – 2020 National Business Directory
- Available for collection at SLT outlets in the Western Province
- Listed suppliers are eligible to bid for government tenders
- User accessibility extended to mobiles through the app and dialing 444 and to SLT phones through 1212 hotline
- Website www.rainbowpages.lk has over 10,000 hits daily by online visitors
SLT Digital Info Services (Pvt) Ltd (SLTDS) announced that the company has recently released its latest version of the 2020 SLT Rainbow Pages Directory- The National Business Directory (Western Province) distribution is currently underway.
SLT Rainbow Pages Directory holds the unique position of being the Sri Lanka’s only National Business Directory featuring over 6000 business organizations over 1300 products and services categories and it represents all the economic sectors including government institutions and religious places.
Apart from the ‘print directory’, this directory information base can be accessed via a range of cutting-edge ‘digital directory products’ such as rainbowpages.lk, Mobile optimized website, Mobile App, Directory CD and the 24-hr Call Centre service (SLT 1212 & Mobile 444), which have been introduced to address the evolving needs of people and organizations.
Also, the government has recommended to all government institutions to call quotations from the suppliers registered in the SLT Rainbow Pages National Business directory, when procuring goods and services, which are published annually by SLT Digital Info Services (Pvt) Ltd, a fully-owned subsidiary company of Sri Lanka Telecom PLC.
Mr. Malraj Balapitiya, the Chief Executive Officer, SLT Digital Info Services (Pvt) Ltd, stated that, “Even in the internet dominated world, ‘SLT Rainbow Pages’ still continues to be in the business of connecting businesses with customers locally as well as globally with continued improvements and value creation. We still see the potential in producing National Business directory information as a service to businesses and its users. In order to meet the demand for modern day business information, we have made every possible effort to improve accessibility of the SLT Rainbow Pages information base.”
He went on to say that “for mobile users, we have already introduced the mobile app, enabled mobile devices to call by dialing 444 short code through leading mobile operators and also developed a website well-optimized for mobiles to access our comprehensive directory information base. Continuously creating value to our stakeholders is one of our key strategic priorities. Keeping that in mind, today we are offering a range of Digital Marketing Solutions for our valued customers to amplify their brand messages, in order to become the largest and most preferred marketing partner for the business community in the country. We are geared to achieve this mission and we will continue to use new technologies to create better business models, better products, and better ways of operating the business so that the entire operation can become more efficient and productive.”
Free distribution of this comprehensive directory to government institutions and business organizations in the Western Province has already commenced. Also, SLT residential customers in Western Province can now collect their free copy of the 2019/20 directory from any SLT Teleshop or Regional Office in Western Province. Any business organization wish to receive this latest Rainbow Pages – The National Business Directory, please contact the hotline – 0112399399.
SLT MUVE RIDESHARING SERVICE SHAKE UP THE MARKET PLACE IN SRI LANKA
SLT group further diversify in to smart transport industry - “SLT muve” ridesharing service shake up the market place in Sri Lanka
- “SLT muve” will be the most trusted, safe and reliable mode of smart transport in Sri Lanka.
- Data-free access to 'SLT muve' mobile apps through a Mobitel connection.
Colombo, Sri Lanka – By revolutionizing the country’s connected mobility services and traditional taxi services industries, Sri Lanka Telecom PLC (SLT), through its Digital services subsidiary company, SLT Digital Info Services (Pvt) Ltd (SLTDS). SLTDS is set to offer ride-sharing services in Sri Lanka under the brand name of “SLT muve”.
SLTDS officially announced its innovative transport service on 11th Tuesday, June 2019 at a special event at the Nelum Pokuna, Colombo. The smart transportation platform “SLT muve” was launched in Sri Lanka after a successful months-long trial around the city of Colombo and western province.
The “SLT muve” app aims to provide its driver partners with a mutually beneficial partnership that is unparalleled to any other similar service existing in the country; while also delivering an experience that is economical, safe and reliable to passengers.
This initiative aims to rectify issues in the industry around fairness, reliability, quality and value for money. “SLT muve” will overcome these challenges by offering a robust app with 24-hour support center for riders and drivers, stronger privacy protocols, driver training, clean and safe vehicles, and the ability for riders to share their transport itinerary with friends or family. “SLT muve” also pledges to put fairness at the heart of its decision-making and continue to adopt and encourage sharing economy initiatives.
For over 160 years, SLT group has been enabling opportunities and fulfilling the dreams and aspirations of all Sri Lankans – from delivering basic connectivity to an ever-evolving range of applications that distinguish the ICT industry today. Today, SLT group is on a transformational journey to transition from a communications service provider into a digital service provider and become the nation’s preferred digital lifestyle provider.
“We are a socially responsible company and believe all who work with us, or use services we provide are stakeholders. We have a responsibility to be fair and to give something back to all involved. I believe Sri Lanka has diversified mobility needs, a business-friendly environment and an inclusive culture," said by Mr Vajira Jayasooriya, Co-Founder, Director – muve, Australia expressing his views at the launch of Telco giant’s smart transportation platform “SLT muve”.
Despite some existing players in the local rideshare space, the Telco giant powered SLT MUVE will be the first to pioneer a unique range of features & options for both driver partners and riders or passengers. “SLT muve” will have key differentiations of; In-app features, benefits through SLT group synergy including Mobitel & PEO TV products including data-free access to 'SLT muve' through Mobitel, and corporate partner services of; Financial, Insurance and related other services.
“We believe there is a gap in the market for a high quality, safe and cost-effective mode of transport. The focus will be on greater Colombo initially and then expand our services to other high demand areas. Being a trusted company for 160 years, we are truly committed to treating our driver partners with care and aim to raise their living standards. We are confident about our drivers’ job security. We actively follow a zero-tolerance discrimination policy. A unique feature of our app will be a transparent driver commission structure. Also, continuous driver training and driver loyalty programs are unique to our business. For riders, we offer an improved car condition policy, and we consider rider safety one of our fundamental responsibilities. To build loyalty, we must maintain trust in the brand over a long period of time.” Said by Mr. Malraj Balapitiya, CEO of SLT muve and CEO of SLT Digital Info Services (Pvt) Ltd.
About “SLT muve” - www.muve.lk“SLT muve” is a smart transport service which is fully powered by Sri Lanka Telecom, the pioneer telecommunication leader in Sri Lanka. “SLT muve” is built around the core value ‘always give more’ to give more back to riders, drivers and the community. Our drivers get the highest benefits in the market. With happy drivers, we make sure our riders are always happy. For our riders, we offer more affordable rides and many more value additions. For the community, we will be having scores of corporate social responsibility initiatives throughout our journey to uplift the society.
SLT Digital Services Launched “WEB4U”
Creating a website for your business has never been so easy
SLT Digital Info Services (Pvt.) Ltd., the Digital Info Services and Directory Information arm of Sri Lanka Telecom PLC (SLT) recently launched the latest addition to its Digital product portfolio - the “WEB4U” website creation service. This an especial digital service offered by SLT Digital Info Services (SLTDS) that provides an exclusive online platform offering web pages and websites created at a minimal cost for small and medium scale enterprises (SME) which have limited budgets. It empowers SME entrepreneurs to attractively promote their business online via an individualized website of their own.
Customers are offered free trials and a range of packages starting from LKR 200/- per month onward. These can be selected to include preferred customized features such as Dedicated or Sub domains, Pages extending to 25, Dedicated mobile optimized site, Product catalogs, .Com (dot com) domain, Email accounts, Search Engine Optimization, Logo creation, Content writing, Social media channel creation with the maintenance and management being undertaken on behalf of the client via an easy payment scheme.
“We believe this is an excellent opportunity for small and medium scale enterprises (SMEs) looking for innovative ways to increase their revenue and create brand awareness. The Web4U initiative is a timely need for the Sri Lankan market where businesses can make their online presence felt to achieve all of their business goals on a limited budget despite challenging economic conditions in our country. The Web4U development initiative will help businesses to have a creative design, which are visually appealing and user friendly websites built at affordable prices that cater to the specific requirements of clients”, said by Mr. Malraj Balapitiya, CEO of SLT Digital Info Services (Pvt) Ltd.
WEB4U has the strategy, creativity and technology to fulfill unique website requirements. Our websites guarantee fast business growth by presenting your brand in the most innovative manner that can be easily understood by the target audience. Our talented pool of web designers, graphic artists and content writers will ensure that visitors to your site are quickly converted into customers.
If you are an SME or new business looking to host a website to promote your company on a limited budget, we can provide you with a unique, professional website that will ensure that every Rupee spent on your website is not in vain but a money generating investment that is well made.
Commenting further Mr. Balapitiya said, “The necessity of an online presence for businesses is an undeniable necessity today. You might have tried to create a website yourself and encountered barriers such as finding a trustworthy company that helps to host a website at a nominal fee. Our solution is perfect for you, if you are someone having the above concerns. We, being a trustworthy company have decided to empower businesses like yours to bridge the gap in the market by providing the perfect solution “WEB4U”.
Web 4 You - 10x Your Business With The Perfect Website
Professional, innovative business websites
Contact for More Info
SLT Rainbow Pages now providing services through newest digital platforms
SLT Rainbow Pages, which is an affiliated institution of the SLT Group, is the leading communication entity that has enabled its customers to obtain information on goods and services conveniently by publishing Sri Lanka’s most organised telephone directory.
Taking its services to the next level and with the objective bringing together important telephone numbers out of more than 1.5 million SLT fixed line connections and mobile connections that have surpassed the entire Sri Lankan population which is 22 million in numbers, the SLT Rainbow Pages is now providing its services through newest digital platforms including mobile apps.
The SLT Rainbow Pages will publish directories dedicated to various fields in order to gain the contribution of small and medium scale industries to the national service it is rendering, by publishing Sri Lanka’s only Business Directory, which has brought together various business entities and state institutions. In addition, the SLT Rainbow Pages has planned a new project to embark an extensive national service by bringing together professionals who provide services on daily wages.
The main objective of this initiative is to help all the institutions that provide services throughout the country including the professionals who build their economy from work on daily basis to generate more income while supporting the Sri Lankan Government’s policy on digitalising all the institutions according to the e-government policy. Under this project, information from primary professionals of the society including plumbers and electricians to institutions that provide large scale services will be collected. As an example, if there is water leak in a home or in an institution, owner of that building can call the 24 hour hotline which is due to be introduced shortly. Subsequently, a SMS with the contact numbers of the plumbers close by will be sent to the party who requires the service. They will be able to obtain a trustworthy service by simply dialling those numbers. The objective is to collect the information of the professionals and institutions that provide such services throughout the country.